Marketing News

The Face Shop Hits 2,000 CVS Shelves

The retailer will be carrying six products from the K-beauty skincare brand’s popular rice water bright collection.

K-Beauty skincare brand The Face Shop is hitting over 2,000 CVS Pharmacy stores nationwide at month’s end.

CVS Pharmacy will be carrying six products from The Face Shop’s popular rice water bright collection, which consists of glow-boosting vegan formulas enhanced by rice water’s time-proven benefits for radiant results, said the company.

Rice water has been an ancient beauty secret in Asia for years, enriched with ceramide and vitamins A, B and E.

The Face Shop’s rice water bright products are formulated with newly harvested rice that was fermented by yeast from white hibiscus flowers in Korea.

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